Our Mission

Garments that serve a purpose.

LILA by Liv is a considered, slow producing womenswear label.

Inspired by soft, fluid textures and natural scapes of life. We design with simplicity and functionality in mind, bringing a sense of security and comfort.

Timeless and classic silhouettes which surpass fleeting trends. Our mission is to create beautiful fashion pieces which stand the test of time in your wardrobe.

We make each piece to order in New Zealand, at our Wellington studio. Giving employment to local creatives and sourcing materials consciously is a large focus for us.

LILA by Liv is always striving to make a positive impact on people and the environment.

About the Founder

Olivia Young founded LILA by Liv in 2020, whilst finishing her Bachelor of Design degree at Massey University.  Liv majored in Fashion Design and graduated with her degree in 2021 with First Class Honours.

All collections are designed and made by Liv, with the help of local seamstresses.

Liv is extremely passionate about changing the narrative of how we shop and invest in our wardrobes. Liv wanted to create a fashion label which would encourage customers to shop thoughtfully and build long-lasting, sustainable wardrobes.

Sustainable Practices

Fabrics & Materials.

LILA by Liv only works with natural or recycled materials. Any remnant materials are used to create smaller accessories or recycled in a respectful way.

All fabrics are locally from a selection of New Zealand owned fabric stores and wholesalers.


When ordering from our website, most styles are on Pre-Order. Meaning, your garment will only be created once you have finalised your purchase. This allows us to use our fabric, trims and resources mindfully and without waste.

Any Ready To Wear pieces are intentionally planned and produced in small quantities. In keeping with our ethos around fabric waste.


Just like everyone else, we are still learning and changing. As LILA by Liv continues to grow, there will be more updates on how our sustainable practices are going.